THE IMPORTANCE OF UNDERSTANDING ONE'S STRENGTHS | With Kristina Swift and Heather Frierson | The Business Spotlight

Welcome to another episode of the Business Spotlight Podcast with your host, Heather Frierson. In this engaging session, Heather sits down with Kristina Swift, the dynamic owner of Serendipity and Like Love. Kristina, a former corporate sales executive, shares her inspiring journey from supporting entrepreneurs at Avon to launching her own successful recruiting business six years ago. She discusses her passion for identifying and developing talent, emphasizing the importance of understanding one's strengths and using them to benefit others. Heather expresses admiration for Kristina's story, highlighting the value of aligning talents with passions. Tune in to hear Kristina's valuable insights on balancing business ownership with corporate life, and her advice on making a successful transition.

In this episode, Heather and Kristina delve into the challenges and rewards of entrepreneurship versus corporate life. Kristina shares her experiences of prospecting and networking to grow her business, even during tough times, and the importance of developing new skills and pivoting when necessary. They discuss strategies for entrepreneurial networking, building a strong brand, and maintaining a good presence on LinkedIn. Kristina also offers practical advice for young women in the corporate environment, emphasizing patience, professional presentation, and openness to feedback. Don't miss Kristina's expert tips on managing work-life balance, the benefits of owning a business, and her innovative approach to personalized matchmaking with her new service, Love. This episode is packed with actionable insights and inspiration for anyone looking to thrive in their career.

You can get in touch with Kristina here on LinkedIn:
  / kristinaswift 

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