Strategic Branding and Growth for Business Success | With Vida Barr-Jones and Matt Donegan | The Business Spotlight

Interview with Vida Barr-Jones from Focus7 shares with Matt Donegan the company offering of brand strategy, marketing, and mergers & acquisitions. Focus7 specialises in helping companies streamline their brand journey and create effective go-to-market strategies, with a recent focus on brand consolidation during mergers & acquisitions to enhance enterprise value. 

Vida discusses the unique challenges and growth opportunities Focus7 has faced, including a major pivot during COVID-19. She highlights the importance of staying relevant and cutting through market noise, as well as the significant impact of AI on various industries. By implementing AI effectively, companies can balance efficiency and skill development. To find out more about Focus7 visit www.focus7international.com.