1. EachPod

BOW 080: Amisha Shrimanker - How To Get Repeat Clients and Referrals

Author
Rachel Mazza and Laura Gale
Published
Tue 24 Nov 2020
Episode Link
https://businessofwriting.libsyn.com/bow-080-amisha-shrimanker-how-to-get-repeat-clients-and-referrals

In This Episode: 

 

Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches. 

 

Her clients love her for going super deep into research – not only for the products she’s selling and the market she’s selling it to – but also researching her CLIENTS to pull out the most interesting pieces for her copy. 

 

But what they don’t see behind the scenes, is that she’s got a very detailed and strategic system for consistently exceeding her clients expectations. Today she’s walking us through all the nitty gritty details of how she “wows” her clients again and again – to keep them coming back and send her new work. 

 

Episode Highlights

 

  • An in-depth walkthrough of Amisha’s robust research process
  • The “smile” test she uses to predict if copy will work well or not
  • How to get clients to work with you exclusively
  • Amisha’s strategic (and unique) new-client onboarding process
  • How she gets great referrals from her existing clients
  • Why she only works with 2 clients at a time (even though she has a team and an agency)
  • How she raises her rates consistently when working with repeat clients
  • Her detailed sales process for landing new projects
  • The first roles she hired for when building her team
  • Her advice for adding multiple revenue streams to your own writing business

 

And plenty more along the way. 

 

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