BOW 044: Joshua Lee Henry: Tapping Into Belief

Joshua Lee Henry is a direct response copywriter and marketing consultant, specializing in helping personal brand entrepreneurs grow their business. When he sent his bio over for this interview, it said that he's a husband and father, as well as a former volunteer firefighter, mega-church pastor, and a two-time PhD dropout.

That sounds like a lot, but it's actually understating his achievements. Prior to starting Activate Advertising Agency, Joshua was a corporate account executive for a multi-billion dollar, Forbes “Top 20” private businesses, had been on the board of directors of numerous nonprofits, and most recently was Vice President of a national financial marketing organization. 

Joshua has written sales copy for personal growth leaders like Zig Ziglar and Michelle Prince, served as a ghostwriter for Jack Canfield and Dave Asprey, and created info products for Jay Abraham and Brian Tracy.

So, Joshua knows his stuff when it comes to writing, advertising and the business of both. In this interview, we dive deep into what he's learned through those experiences, and we also gather some fascinating facts about Joshua’s history. 

• What Joshua learned switching from academic writing to sales copy
• How you can use lessons from religion and mythology to write compelling and persuasive stories 
• The biggest lessons Joshua learned from building mega churches
• How Joshua finds the deep, underlying pain points and desires of his market when most writers only skim the surface 
• Why Joshua thinks his copywriting education is far more powerful than his Master’s degree
• How he got hired by industry legends like Zig Ziglar, Dave Asprey, Jack Canfield, and more