BOW 040: Funny Money - Using Humor to Make the Sale w/Lianna Patch

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). 

Why humor copy? File this one under “shockingly obvious” - Humor makes people LIKE you.

When people like you, they’re engaged. Which means they stay on your site longer. Which gives you a better chance at getting them to buy what you’re selling.

Why conversion copy? You can tell jokes all day. But if you don’t have a punchline, you’re just wasting everyone’s time and attention.

Copy works the same way. Write as much as you want – but if you don’t have a conversion goal, you’re going nowhere. Lianna is an expert in both copy AND humor, and we are so excited to have her on the show today. Let’s dive in. 

• How Liana developed the one-two-punch of copywriter AND comedian
• The cardinal rule of using humor in your writing
• Humor mistakes that make copy cringe-worthy
• How to use humor strategically to get the sale
• When humor crosses the line and becomes too much
• How Lianna productized her copy services so she could focus on high-margin copy services
• Managing your roster and workflow to make space for new clients
• Lianna's trick for getting clients to come to her rather than chasing them
• How Lianna pitches to get on stage and speak as an expert
• What tactics beat imposter syndrome and stage fright
• Hilarious personal insights that we DEFINITELY didn’t edit out