BOW 023: How To Use Online Communities To Level Up Your Biz w/ Kira Hug

Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which is part of what makes her so much fun.

While she works directly with clients of her own, she also coaches and leads a team of copywriters at her agency, and runs The Copywriter Club community with co-founder Rob Marsh.

A CEO, podcast host, and Creative extraordinaire with a killer fashion sense – Kira is all-around a fun and fascinating entrepreneur to learn from.

• How Kira first learned to write personality-driven launch copy
• Kira's go-to approach for getting a constant flow of new clients
• How Kira balances multiple brands and businesses within her roster
• The quirky question Kira asks every prospect to make sure they're a good fit
• What it truly takes to start and run a private community (and why it's way more work than you think)
• How to find and leverage the right online community to create a safe space for learning and growing
• When it's best to use larger communities vs. more intimate communities to solve your tough business challenges. 
• Why there's ALWAYS room for more writers and writing communities
• How to personalize your process when working with clients (even when using an assistant to manage your projects)