BOW 020: How To Go From "Good" To "Great" w/ Kim Krause Schwam

Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest publishers in the country. So it's no surprise that she burst into the direct response world with a bang when she transitioned to freelance copywriter.

Now over two decades later, Kim has built a reputation as one of the top A-list direct response copywriters in the country. She’s racked up dozens of successful direct mail and online controls, beating legendary copywriters such as Parris Lampropoulos and the late Jim Rutz. Her extensive copy portfolio boasts impressive names and numbers, and she's even the first female copywriter to get a Boardroom control.

Kim credits her creative and analytical mind for giving her an edge in today’s increasingly competitive copywriting world—and wants to help others gain the same “marketing-savvy” advantage. Join us as we deep-dive into how she because one of the most in-demand copywriters today, and her advice for how you can too.

• How Kim taught herself copy and went from 'good' to 'great' without apprenticing under another writer
• The #1 thing she requires from clients before starting a new project
• What she tells her junior copywriters to help them grow their careers
• The big mistake that taught her she needed a contract
• What to do when you get screwed by a bad project
• How to make your writing stand out and command attention among all the noise today
• What she learned making the leap from in-house marketer to freelance copywriter