BOW 017: Writing for Acquisition vs. Monetization w/ Russ Henneberry

Russ is the founder of Modern Publisher, a community and learning program where he teaches information publishers how to provide their audiences with massive value, and to charge for it without feeling ashamed.

Russ has trained and certified thousands of entrepreneurs and professionals through his coaching, courses, stage presentations, and his books.

Before starting Modern Publisher, he was the director of editorial at Digital Marketer, where he also wrote the book Digital Marketing for Dummies. Russ has also worked on the digital strategy for huge brands like Crazy Egg and Salesforce.

Russ has been such a great role model for us — he’s a passionate, transparent teacher and he’s in business for all the right reasons. So let's welcome him to the show.

• How Russ reinvented himself over the years while still staying relevant in the digital marketing world
• The biggest myths about being an author
• How Russ made the leap from high school teacher to digital marketing guru
• Why you should never be ashamed to charge for your knowledge
• The best content types to use if you want to grow your business with authority
• How to leverage marketing assets like a book long term
• Why the world of information publishing still holds SO much opportunity
• How to make sure the content you create will be profitable
• The critical lessons to keep in mind if you want to create and sell your own course