BOW 010: Raising The Bar in Content Marketing Through Real Data w/ Liz Talago

Liz Talago is passionate about paving a better way through the content marketing industry for freelancers and clients alike.

With a background in psychology and a passion for number-driven data, she brings a concrete, strategic approach to her creative work.

In this episode we talk with Liz about how to transparently measure the effectiveness of content, which is often seen as a long-term game.

Learn how she attaches real, revenue-driven numbers to her content marketing campaigns, and uses that data to communicate with clients about the value of strategic content.

• How Liz made the leap from psychology to professional writing
• How to measure the ROI of long-game content marketing
• Her philosophy on embracing discomfort as an influential writer
• The raw truth of trust and ethics in writing
• How to back up your creative work with data for infallible credibility
• Negotiation tips for getting paid properly
• The #1 things clients should ask before hiring a content marketer