The Business of Stories with Susan Payton
In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life.
I went from struggling to be seen and heard, to having dream clients signing up to work with me.
It blew my mind.
I saw first-hand how sharing stories in business is not just essential; it’s a superpower!
Since then, thousands of business owners have bought my book, The Business of Stories, and used my simple storytelling frameworks in their content and marketing - to cut through the noise, communicate their value, build authority and create connection.
If you struggle to get across who you are, what you help your clients do and why they should work with you – this podcast is for you.
No matter what your life has looked like or what stage of business you are at, your stories are your greatest asset and, every week, I’ll show you how to find and share the ones that will do the ‘selling’ for you in your business, so you don’t have to!
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Download a free copy of The Business of Stories here: https://thebusinessofstories.com/freebook/
Grab The Storyteller’s Starter Pack here:
https://thebusinessofstories.com/pack/
- Update frequency
- every 6 days
- Average duration
- 15 minutes
- Episodes
- 4
- Years Active
- 2025
Ep 03: Step #1 Your Personal Story - Ordinary moments, extraordinary impact
What if the part of your story you’re hiding is the part that connects most?
In this episode of The Business of Stories, Susan Payton shares a personal moment watching her daughter run the London Mar…
Ep 02: Where to find the stories that make your clients feel instantly connected to you
What actually makes people stop, listen and buy?
In this second episode of The Business of Stories, Susan Payton shares a simple moment at a local craft market that shifted how she sees storytelling …
Ep 01: How sharing my story changed my business - and life!
What if the thing holding your business back isn’t your offer but the way you talk about what you do – and why?
In this first episode of The Business of Stories, host Susan Payton takes us back to wh…
The Business of Stories podcast is coming soon!
In 2015, Susan Payton shared her ‘ordinary’ story with 1,500 women in business and the response blew her away. So many people resonated, connected, and reached out. That moment completely changed her…