The Business Of Sport Podcast - Insights From The Football Industry - Stefan Gunnarsson

Stefan Gunnarsson is head of marketing and commercial at the Icelandic Football Association.

In this edition of the Football Industry podcast Stefan explains:

• The marketing and commercial structure at the Icelandic FA
• Some of the key initiatives with sponsorship partners -Opportunities for commercial growth, the development of esports
• How the fans and supporters are the DNA of the national team and current national identity
• How fan engagement matters and what digital and brand activation has been successful

Stay tuned.