In today's episode, Jess explores why some people act rude and aggressive online and how it might affect your business and your feelings towards it. Recently Jess was called a scammer for selling in US dollars despite being in Canada, with the buyer implying that it was illegal to do so (it isn't). The person took their complaints away from eBay and to our company's Facebook page, making all kinds of accusations that they later deleted themselves. But it brings up the matter of difficult buyers in general - why are some buyers accusatory and aggressive? Is there psychology behind this? And what does it mean when you're trying to build a business and a brand?
Plus, you'll hear all about our Black Friday sales strategy and how it went.