#237 - Keeping Marketing Strategies Simple with Minal Sampat

In this episode, Dr. Tarryn MacCarthy speaks with Marketing Strategist, Speaker, Coach, and Best-Selling Author, Minal Sampat. She shares her journey from marketing to becoming a dental hygienist and back again to the world of marketing. They also discuss the difference between marketing and marketing strategy, leveraging social media for your marketing, and their common love for shoes!

Minal Sampat is a best-selling author, speaker, marketing strategist, social media coach, dental hygienist, and enthusiastic shoe lover! She was born in India, grew up in St. Thomas, and now lives in WA state with her husband. Minal launched her first company by breaking a Guinness world record and since then has worked with 100s of dental practices to increase production while decreasing marketing expenditure. Her business growth & marketing strategies have not only been featured in industry press but also on Forbes.com, not once, not twice...but 7 times in the last 3 years!

Learn more about Minal:
Website: https://minalsampat.com/
Marketologist™: https://marketologist.com/

Check out her retreat in Turks & Caicos: https://ceonthebeach.com/

Grab a copy of her Bestseller book: https://www.amazon.com/dp/B083D6NYXK


Show notes:
[2:15] The go-to shoe
[6:02] What got her interested in marketing?
[11:25] What is the biggest mistake that dentists make in terms of marketing?
[14:40] Join The Radical Happiness For Practitioners Program to rediscover happiness within your profession and life. Check out https://www.thebizofhappiness.com/radicalhappiness
[16:31] How does she support her clients in the overwhelm of marketing strategy?
[19:44] Leveraging marketing
[24:40] Where to find Minal
[26:53] What is her definition of happiness?
[28:34] Outro

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