How to Protect Your Brand (& Trademark) as a Business Owner | Ep. 20

Welcome to The Business of Doing Business! In this episode, we’re tackling a major topic for entrepreneurs: trademarks.

🎯 What You’ll Learn:

→ What a trademark is and how it differs from copyright

→ The five categories of distinctiveness for trademarks

→ How to select a strong trademark for your brand

→ The benefits of registering your trademark

→ Tips to safeguard your intellectual property (IP) & avoid infringement issues

Your business’s most valuable assets are often its intellectual property, including trademarks. Let’s dive into how to protect what you’ve built!

💼 Resources Mentioned:

• USPTO Trademark Search Tool: https://www.uspto.gov/trademarks/search
• Trademark symbols: TM (™), Registered (®), and Copyright (©) explained.
• Watch my video on TM vs. ® vs. © here:    • What Do ® ™ © Mean? And When to Use Them

⬇️ DOWNLOAD Your Free Copy of the Legally Launch Guide! www.coachesandcompany.com/legally-launch

➡️ Instantly Downloadable, Lawyer-Created Contract Templates for Entrepreneurs:

https://www.coachesandcompany.com/shop/

👩‍💻 Connect With Me:

Have questions or topics you’d like me to cover on this channel? Drop them in the comments section on YouTube!

📌 Don’t forget to like, subscribe, and share this episode to help fellow entrepreneurs protect their businesses. Thank you for your support!

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Disclaimer (because, duh): The information presented in this podcast and on any affiliated platforms are for educational, informational, and entertainment purposes only. Consuming this content does not create an attorney-client relationship. If you need legal advice pertaining to your particular situation, you should consult directly one-on-one with an attorney.

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