Avinash Tripathi: Flipping the Narrative of Analytics, from Cost to Profit
- Author
- Business of Data by Corinium
- Published
- Thu 27 Oct 2022
- Episode Link
- https://podcasters.spotify.com/pod/show/business-of-data/episodes/Avinash-Tripathi--Flipping-the-Narrative-of-Analytics--from-Cost-to-Profit-e1pp86k
In this week's episode of the Business of Data podcast, host Catherine King talks with Avinash Tripathi, Vice President of Analytics - Marketing Analytics and Marketing Sciences, University of Phoenix. Together they walk through the challenges and benefits of approaching analytics as a profit and revenue-generating opportunity, rather than a cost center.
In the discussion this week:
- Making analytics simple
- Practical tips on approaching business problems with analytical solutions
- Accessibility
- Profit generation as a mindset
