1. EachPod

How Jay Shabat built Airline Weekly, one of the earliest newsletters covering the travel industry

Author
Simon Owens
Published
Thu 06 Jul 2023
Episode Link
https://businessofcontent.libsyn.com/how-jay-shabat-built-airline-weekly-one-of-the-earliest-newsletters-covering-the-travel-industry

When Jay Shabat launched his newsletter in 2004, he had absolutely no experience in journalism or in operating a media company. This was also long before the era when it became easy to distribute paid newsletters. But what Jay did have was a passionate fascination with the airline industry, and he leveraged that passion to build a loyal readership.

 

In our interview, we discussed how he found readers in a pre-social media age, his pricing strategy, and why he decided to sell the company in 2018.

 

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