1. EachPod

He sold his blog network to AOL for $25 million. And that was just the beginning

Author
Simon Owens
Published
Tue 27 Nov 2018
Episode Link
https://businessofcontent.libsyn.com/he-sold-his-blog-network-to-aol-for-25-million-and-that-was-just-the-beginning

You can’t write a history of Web 2.0 without including the contributions of Brian Alvey. After getting his start doing design work for traditional publications like TV Guide and BusinessWeek, Alvey teamed up with his childhood friend Jason Calacanis to launch a series of online publications. Eventually, the two created Weblogs, Inc, a blog network that went on to be sold to AOL. The content management system Alvey built would eventually power AOL’s portal and much of its websites.

But Alvey didn’t stop there; he’d go on to build publishing platforms that would power everything from TMZ to Rupert Murdoch’s ambitious iPad app The Daily.

I interviewed Alvey about what it was like to run a blog network in Web 2.0’s early days, how he ended up in a 45 minute meeting with Jeff Bezos, and why the iPad failed to save the media industry.

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