The Business of Content with Simon Owens

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SailGP is only a little over five years old, and yet the competitive sailing league has already built out a substantial fan base all across the world…

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When Eli Woolery and Aarron Walter launched the Design Better podcast, they did it on behalf of InVision, a tech platform used by designers and other…

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When Kevin Raposo launched KnowTechie in 2014, he had no idea it would grow into a thriving tech news outlet – he just wanted journalists to answer h…

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By the time Amy Wilson and Margaret Ables came together to launch a parenting podcast in 2016, both had already achieved some mainstream success in t…

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Spencer Macnaughton doesn’t believe there’s a lack of LGBTQ-focused journalism in the mainstream media; as a former producer for both 60 Minutes and …

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You’ve probably seen headlines by now declaring 2024 to be the podcast election. It certainly did seem like a breaking out point that established pod…

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Jonathan Skogmo has been working with user generated content since before the term “user generated content” even existed. Back in the 2000s, he moved…

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If you work in the live music business, there’s a decent chance you know of Josh Weidling, even though you probably wouldn’t recognize his face. That…

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Of all the media outlets to have launched in the last decade, Morning Brew has had one of the most impressive growth trajectories. Not only did it buil…

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Food content is now a major staple on YouTube, but when baker Gemma Stafford launched her channel in 2014 there were hardly any professional chefs on…

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The podcast company Sonoro launched in 2020 with a relatively simple thesis: that there were very few media companies geared toward the 62 million la…

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When the media covers business acquisitions, it’s usually only for huge deals involving VC-backed companies. Coverage of mergers for small, bootstrap…

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Given the tumultuous economic landscape for local news, many outlets are turning to nonprofit models because they offer increased flexibility for gener…

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If you work in the media industry, you’re likely aware of The New York Times tremendous success with its gaming vertical; in fact, millions of people…

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You’ve probably never heard of Schneps Media, but if you live in any of the five boroughs of New York, you’ve probably encountered its content. Start…

My newsletter: https://thelongstory.substack.com/

Earlier this year, China crossed a major milestone when BYD, an electric car company based in its Shaanxi province, surpassed Tesla in total sales.…

My newsletter: https://thelongstory.substack.com/

They walk among us, almost completely undetected. If you notice them at all, it’s because they’re pulling a discreet tin out of their pockets so th…

My newsletter: https://thelongstory.substack.com/

Heading into 2025, we knew that MrBeast had a huge online following. After all, his main channel has grown to over 300 million subscribers and 74 b…

My newsletter: https://thelongstory.substack.com/

When JJ Hornblass got his first journalism job in the 1990s, his dad made a deal with him: he could spend a few years as a reporter, but he had to …

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The Dispatch was launched in 2020 with a pretty straightforward thesis: that people would pay for quality, fact-based journalism. It certainly had …