Episode 23 - Finding and Working With Galleries

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Summary

In this episode of the Business of Art podcast, Mark McKenna discusses the intricacies of
gallery representation for fine artists. He emphasizes the importance of building mutually
beneficial relationships with galleries, weighing the pros and cons of such partnerships,
and providing insights on how to find the right gallery, navigate the application process, and
maintain a strong relationship once represented. McKenna shares personal experiences
and practical advice to help artists succeed in the competitive art world.

Takeaways

• The goal of working with galleries is a mutually beneficial relationship.
  

  
  



• Galleries provide increased exposure and access to established client bases.
  

  
  



• Commission fees for galleries typically range from 40% to 50%.
  

  
  



• Artists may lose some control over pricing and presentation when represented by a
  

  
  

  gallery.
  

  
  



• Researching galleries eOectively is crucial before applying for representation.
  

  
  



• Handling rejection gracefully is important for maintaining professional relationships.
  

  
  



• Clear communication is key to a successful gallery partnership.
  

  
  



• Finding a gallery that aligns with your artistic vision is essential.
  

  
  



• Artists should be prepared to meet the expectations of their galleries.
  

  
  



• Maintaining a strong relationship with a gallery requires ongoing eOort and
  

  
  

  professionalism.