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The Build Up - Podcast

The Build Up

The Build Up is a podcast for marketers in the construction industry. Hosted by Daniel Moore, the Creative Director of dissident, a creative agency that creates disruptive content and social media marketing for some of the leading and most rebellious brands in the industry.

The Build Up is a podcast that puts a spotlight on the unique world of construction marketing.

Dan will be speaking to marketers of leading brands, other agencies, creatives, founders and influencers.

The series aims to highlight and give insights into key areas of construction marketing and provide insight for fellow marketers, founders and creatives in the space.

Business Marketing Arts Visual Arts
Update frequency
every 12 days
Average duration
81 minutes
Episodes
21
Years Active
2024 - 2025
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Thomas Dudley: Mark Morris on Balancing Heritage with Modern Marketing

Thomas Dudley: Mark Morris on Balancing Heritage with Modern Marketing

In this episode of The Build Up, Dan chats with Mark Morris, Marketing Manager at Thomas Dudley, recorded live at The Installer Show.

Mark shares how the 110-year-old British brand continues to stay r…

00:41:15  |   Mon 28 Jul 2025
Stair Guys: Inside the AI-Powered Growth of a Modern Construction Business

Stair Guys: Inside the AI-Powered Growth of a Modern Construction Business

In this episode of The Build Up, Dan speaks with Scott Jones, founder of Stair Guys, about how he's using artificial intelligence to radically transform his construction business. With a team of just…

01:27:38  |   Mon 30 Jun 2025
On the Tools: Lee Wilcox on How On The Tools Transformed Construction Marketing

On the Tools: Lee Wilcox on How On The Tools Transformed Construction Marketing

In this episode of The Build Up — the go-to podcast for marketing professionals in the construction industry — host Dan (Creative Director at dissident creative agency) welcomes Lee Wilcox, co-founde…

01:50:37  |   Mon 09 Jun 2025
Russell Payne: The Talking Tradesman on Why Construction Marketing Needs to Get Personal

Russell Payne: The Talking Tradesman on Why Construction Marketing Needs to Get Personal

In this episode of The Build Up, host Dan, sits down with Russell Payne — third-generation

tradesman and host of The Talking Tradesman podcast — for an honest conversation about

the mental health crisi…

01:28:35  |   Mon 05 May 2025
Ben Russell: Marketing Lessons from a One-Man Startup

Ben Russell: Marketing Lessons from a One-Man Startup

In this episode of The Build Up, host Dan (Creative Director at dissident creative agency) sits down with Ben Russell — founder of Russell Interiors, part-time carpenter and decorator, full-time fire…

01:24:08  |   Mon 14 Apr 2025
fischer fixings UK: Dan Czerwinski on Adapting a German Legacy for the UK’s DIY and Trade Markets

fischer fixings UK: Dan Czerwinski on Adapting a German Legacy for the UK’s DIY and Trade Markets

In this episode of The Build Up, host Dan, sits down with Dan Czerwinski, Sales and Marketing Manager at fischer fixings UK. They dive into the fascinating evolution of fischer fixings, a German bran…

01:35:11  |   Mon 31 Mar 2025
Derek Barrett: Balancing Craftsmanship and Content Creation for Business Growth

Derek Barrett: Balancing Craftsmanship and Content Creation for Business Growth

Derek Barrett, founder of Derek Barrett Design Limited, joins The Build Up to share his journey in bespoke furniture making and how social media transformed his business. Starting with a foundation c…

01:26:06  |   Mon 17 Mar 2025
Craig Hancock: How to Sell What No One Thinks They Need

Craig Hancock: How to Sell What No One Thinks They Need

In this episode of The Build Up Podcast, host Dan, Creative Director at dissident creative agency, is joined by Craig Hancock, a freelance marketer with extensive experience in the construction secto…

01:11:09  |   Mon 03 Mar 2025
Wera Tools: Martin Fallon on Disrupting the Tool Industry with Bold Marketing

Wera Tools: Martin Fallon on Disrupting the Tool Industry with Bold Marketing

The Build Up podcast is back with another deep dive into marketing in the construction industry. In this episode, Dan, Creative Director at dissident, sits down with Martin Fallon, Head of Marketing …

00:57:46  |   Mon 17 Feb 2025
Scott DIY: How a Home Renovation Sparked a Viral Content Career

Scott DIY: How a Home Renovation Sparked a Viral Content Career

In this episode, Dan sits down with Scott Bagley (Scott DIY) to discuss his journey from marketing professional to full-time content creator in the home renovation space. Scott shares how he turned h…

01:27:01  |   Mon 03 Feb 2025
Unilite: Alex Insley On A Family Business Turned Brand Powerhouse

Unilite: Alex Insley On A Family Business Turned Brand Powerhouse

In this episode of The Build Up, Dan engages in a dynamic conversation with Alex Insley from Unilite, a family-run business that has evolved significantly over the years. Alex shares the journey of U…

01:21:04  |   Mon 20 Jan 2025
Beta Tools: Mark Pearson on Evolving from Toolmaker to Solutions Provider

Beta Tools: Mark Pearson on Evolving from Toolmaker to Solutions Provider

In this episode of The Build Up, Dan welcomes Mark Pearson, the UK and Ireland Country Manager for Beta Tools, a premium tool manufacturer with a century-long heritage. Mark shares his extensive back…

01:18:42  |   Mon 06 Jan 2025
Liam Wood: The Power of Micro-Influencers in Construction Marketing

Liam Wood: The Power of Micro-Influencers in Construction Marketing

In this episode of The Build Up Podcast, Dan sits down with Liam Wood, better known as Liam the Plumber, to discuss his inspiring journey from full-time tradesman to becoming a prominent micro-influe…

01:41:54  |   Mon 23 Dec 2024
Ideal Bathrooms: Will Hickman shares Ideal Bathrooms' Approach to Engaging Retailers

Ideal Bathrooms: Will Hickman shares Ideal Bathrooms' Approach to Engaging Retailers

In this episode of The Build Up Podcast, Dan welcomes Will Hickman, the Sales and Marketing Director of Ideal Bathrooms, who shares his insights on marketing within the construction industry. Will di…

01:34:04  |   Mon 09 Dec 2024
Peter Sumpton: Strategic Marketing in Construction - The Key To Success

Peter Sumpton: Strategic Marketing in Construction - The Key To Success

In this episode of The Build Up podcast, Dan has a dynamic conversation with Peter Sumpton, the founder of the marketing consultancy Build Different and the podcast Construction Disrupted. They delve…

01:24:09  |   Mon 25 Nov 2024
Lawton Tubes: From Sales to Social Media – A Journey of Transformation in Marketing

Lawton Tubes: From Sales to Social Media – A Journey of Transformation in Marketing

In this episode of The Build Up, Dan engages in an insightful conversation with Rob Lawton, affectionately known as the "King of Copper" and a key figure at Lawton Tubes, a family-run business with a…

01:06:57  |   Tue 12 Nov 2024
Limitless EJS: Influencer Agency Shares Advice On Brand Collaboration

Limitless EJS: Influencer Agency Shares Advice On Brand Collaboration

In this episode of "The Build Up," host Dan speaks with Emma Stefanotti from Limitless EJS about marketing in the construction industry, focusing on influencers and content creators. Emma shares her …

01:37:33  |   Mon 28 Oct 2024
MJTiff: Mark's Journey from Sole Trader to Plumbing Influencer & The Power Of Authenticity

MJTiff: Mark's Journey from Sole Trader to Plumbing Influencer & The Power Of Authenticity

In this episode of The Build Up Podcast, I had the pleasure of speaking with Mark, the owner of MJ Tiff Plumbing and Heating, who shared his remarkable journey from being a sole trader for over two d…

02:14:17  |   Mon 14 Oct 2024
SLG Agency: The Importance of Positioning, Strategy & Bold Ideas in Construction Marketing

SLG Agency: The Importance of Positioning, Strategy & Bold Ideas in Construction Marketing

In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, sits down with Ryan Jones, Managing Director of SLG Agency, to explore the evolving landscape …

01:16:39  |   Mon 14 Oct 2024
Stabila: Modernising Stabila UK's Strategy And the Effectiveness Of Research

Stabila: Modernising Stabila UK's Strategy And the Effectiveness Of Research

In this episode of The Build Up Podcast, host Dan Moore, Creative Director at dissident creative agency, chats with Ollie Partington, Managing Director of Stabila UK and Ireland. Ollie shares his jou…

01:17:32  |   Sun 13 Oct 2024
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