7: Elevating measurement and evaluation practices and how to win awards
- Author
- Middle East PR Association (MEPRA)
- Published
- Tue 10 Sep 2019
- Episode Link
- https://audioboom.com/posts/7362237
In the seventh episode of the brief, Jonty Summers shares a call with - London based - Richard Bagnall, Co-Managing Partner at CARMA International and Chairman of AMEC; Richard is also the 2019 MEPRA Awards Adjudicator. Amongst other key topics, Richard shares his views on what makes an award-winning entry, important things to remember and key measurement principles.
