1. EachPod

32: Influencer Marketing: Arabia’s Evolving Landscape

Author
Middle East PR Association (MEPRA)
Published
Mon 22 Jul 2024
Episode Link
https://audioboom.com/posts/8544836

Weber Shandwick MENAT has recently released its inaugural InfluAnswer Arabia Report. The report aims to amplify the perspectives of content creators across the Middle East and North Africa, and share insights for brands to build stronger and more powerful partnerships. Above all, it hopes to contribute to a deeper knowledge of the evolving influencer ecosystem in the region.



In light of this release, we’re excited to be hosting this episode of 'The Brief' by MEPRA with Weber Shandwick MENAT to discuss the evolving marketing landscape from a brand, agency, and influencer perspective.





Host

Ola Zaidan, Manager, Influencer Relations, Weber Shandwick MENAT





Guests

Ronald Balit, Communications Director, GM, Cadillac

Rama Murad, Content Creator & Influencer

Ghaleb Zeidan, Regional Managing Director, Weber Shandwick MENAT





Produced by LPME Studios


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