The Brief by MEPRA
Tune into The Brief podcast series to keep up to date with the latest news in Middle East PR and hear from the industry's biggest names as they address key issues, challenges and trends for communications professionals in the region. The monthly show is hosted by the Middle East PR Association (MEPRA).
- Update frequency
- every 35 days
- Average duration
- 31 minutes
- Episodes
- 32
- Years Active
- 2019 - 2024
32: Influencer Marketing: Arabia’s Evolving Landscape
Weber Shandwick MENAT has recently released its inaugural InfluAnswer Arabia Report. The report aims to amplify the perspectives of content creators across the Middle East and North Africa, and share…
00:56:19 |
Mon 22 Jul 2024
31: Creativity in Communications in the Middle East
The Cannes Festival of Creativity in June, provides a perfect backdrop to explore the celebration of creativity in the Middle East. With several representatives from the region attending, this episod…
00:52:04 |
Tue 25 Jun 2024
30: Navigating Mental Health in the Communications Industry
As May is Mental Health Awareness Month, we explore the crucial topic of mental health with PR professionals in MENA. We discuss strategies for managing stress in the fast-paced world of public relat…
00:44:21 |
Thu 23 May 2024
29: Stakeholder Capitalism, ESG and the role of Communications
In this episode of The Brief, MEPRA Executive Board Member & SVP Communications of Mubadala, Neda Shelton, speaks to Brian Lott, Chief Communications Officer at Mubadala, Chair of the Arthur W.Page S…
00:26:30 |
Tue 13 Dec 2022
28: The Importance of Measurement
In this episode of The Brief, MEPRA Executive Board Member & CEO of Acorn Strategy, Kate Midttun, speaks to Parry Headrick, the Founder of Crackle PR; Elise Misse, Global Communications Measurement M…
00:39:15 |
Wed 27 Apr 2022
27: A deep dive into Mubadala Investment Company Campaign: Investing in innovation: The future is here.
This episode will delve into Mubadala’s recent campaign, “Investing in innovation: The future is here”. The exciting film explores how Mubadala is building future economies for a sustainable tomorro…
00:30:33 |
Tue 16 Nov 2021
26: The Power of Storytelling
This episode of the brief is hosted by MEPRA Youth Board VP, Hanisha Lalwani who will interview bestselling author, creative writing lecturer and communications professional Jessica Jarlvi to discuss…
00:16:39 |
Wed 13 Oct 2021
25: MEPRA's 20th Anniversary
This episode of the brief will feature an interview with Jack Pearce, MEPRA Founder, former Chair and Founder of Matrix Public Relations. Taryam and Jack will take a look back to where it all began w…
00:15:17 |
Thu 07 Oct 2021
24: The Thriving Saudi Communications Industry
This episode of the brief features an interview with Khaled Tash, Vice President Corporate Communications at Saudi Arabian Airlines ‐ SAUDIA to discuss the thriving communications industry in Saudi A…
00:37:28 |
Tue 13 Jul 2021
23: Small But Mighty
This episode of the brief features three MEPRA Board Members who lead small and medium consultancies. They will be addressing the biggest concerns and opportunities faced by SMEs in our industry, fol…
00:19:44 |
Mon 24 May 2021
22: Clubhouse Conversations
The 22nd episode of the brief will feature a discussion with MEPRA Treasurer and CEO of CARMA and SOCIALEYEZ, Mazen Nahawi on Clubhouse, the new social networking app making waves all across the worl…
00:19:20 |
Thu 01 Apr 2021
21: Looking Back & Moving Forward: A discussion between the past and present MEPRA Chair
In the 21st episode of The Brief, the first episode for 2021 will feature a discussion between the past and present MEPRA Chair. They will be looking back at the year that was 2020 and focusing on wh…
00:33:00 |
Tue 16 Feb 2021
20: The History of Procurement and The Path To Success
In this episode of The Brief, we examine how the procurement of communications services became what it is today and how to achieve the best outcomes for both sides of the fence.
The podcast episode…
The podcast episode…
00:46:51 |
Tue 15 Dec 2020
19: The 12th Annual ASDA'A BCW Arab Youth Survey
In this episode of The Brief, we examine the results from the 12th Annual ASDA’A BCW Arab Youth Survey, which provides insights into the hopes, aspirations and attitudes of Arab youth.
The podcast …
The podcast …
00:36:12 |
Thu 19 Nov 2020
18: Communication Lessons from the 2020 US Presidential Elections
In this episode of The Brief, we examine the 2020 US Presidential Election Campaign and what it can teach us as communication professionals. The podcast episode is hosted by MEPRA Executive Board Mem…
00:35:25 |
Sun 01 Nov 2020
17: MEPRA Youth Board - Next-gen learning in wake of the pandemic
This episode of The Brief features interviews with Zayed University’s Professor of Practice at College of Communication and Media Sciences, Inka Stever and students Shamma Waleed Abdulla Ali Alhammad…
00:31:33 |
Tue 06 Oct 2020
16: The Workplace Re-imagined
This episode of the brief features interviews with ADNOC’s Dr. Coni Judge and Four Communications Group Founder & and Group Managing Director, Ray Eglington, and hosted by MEPRA Chair & Managing Dir…
00:24:30 |
Wed 09 Sep 2020
15: The Path to Recovery
This episode of the brief features SVP & Head of Communications at Siemens Energy China, Fred Duan, and APCO Worldwide Shanghai Managing Director Jeff Astle both addressing how they prepared for and …
00:30:56 |
Wed 03 Jun 2020
14: Mental Wellness During COVID‐19
This episode of The Brief features an interview with health and wellness expert and 'She is Arab' speaker Dr Hanan Selim, who discusses the importance of prioritizing mental wellbeing during COVID‐1…
00:28:36 |
Thu 30 Apr 2020
13: Impact of COVID-19 on Young Communicators
This episode of The Brief features members of the newly launched MEPRA Youth Board discussing the impact of the global pandemic on their teams, clients and stakeholders. We also touch upon the measur…
00:31:44 |
Sun 05 Apr 2020
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