The Brandsmiths Podcast
Brand Strategists Hilary Laffer and Amy Swift Crosby tackle business questions with candid, (mostly) serious and definitely unscripted workshopping sessions. Guests – from small business owners to CEOs, executive directors and founders – bring their head-scratchers, hunches and conundrums to Hilary, the owner of a boutique creative agency in Los Angeles, and Amy, a copy writer.
“We recognize that each challenge is different and quality thinking doesn’t come in one size.”
Steering clear of prescriptions or templates, the hosts approach each 30-minute conversation with the benefit of a couple decades of experience helping brands express themselves with originality and authenticity. As entrepreneurs themselves, the pair shares honest and practical advice as to how a brand can best support a business.
This lively show features one business owner or team with a specific question. The hosts’ mission is to unpack the situation quickly and deliver real-time insight, feedback and recommendations designed to help move the needle, while also guiding listeners to better leverage their own brands for better business outcomes.
Audiences benefit from hearing about how real businesses of all sizes in different industries avoid pitfalls, navigate challenges and make informed decisions.
- Update frequency
- every 14 days
- Average duration
- 20 minutes
- Episodes
- 24
- Years Active
- 2020 - 2022
The Brandsmiths – Season 2 – Ep.6 – Cool Name or My Own Name?
Be a Part of the Show!
Got a question for Amy and Hilary about your business? We're taking business questions - anything that's keeping you up at night, that's puzzling your otherwise brilliant mind,…
The Brandsmiths – Season 2 – Ep.5 – Trade Show Triage
Be a Part of the Show!
Got a question for Amy and Hilary about your business? We're taking business questions - throw the show anything that's keeping you up at night, that's puzzling your otherwise …
The Brandsmiths – Season 2 E.4 – The Art of Business Cards
Episode Notes
Be a Part of the Show!
Got a question for Amy and Hilary about your business? We're taking business questions - throw the show anything that's keeping you up at night, that's puzzling yo…
The Brandsmiths – Season 2 Ep.3 – Yoga Woes
Want to know more about the business discussed on the show?
Visit Souk Studios at https://soukstudio.com/ or on Instagram @souk.studio
Be a Part of the Show!
Got a question for Amy & Hilary about your…
The Brandsmiths – Season 2 Ep.2 – Building a database while raising capital
Be a Part of the Show!
Got a question for Amy + Hilary about your business? Trying to figure out a new name, need a tag line, pondering a new product launch or wondering if your logo works? This is t…
The Brandsmiths – Season 2 Ep.1 – Qool Socks
Want to know more about the business discussed on the show?
Visit Qool Socks on Instagram @qoolsocks
Be a Part of the Show!
Got a question for Amy & Hilary about your business? Trying to figure out a …
The Brandsmiths – Season 2 Tease
Want some free expertise? We're opening The Brandsmiths question hotline for anyone with a business challenge - you can be a brand new owner, an experienced entrepreneur, a creative with a dream or a…
Work Session with Tara Riceberg, Tesoro
Signage
Messaging
Packaging
Gift wrapping
Brand strategy
Ownership
Entrepreneurship
Need a Brand Audit?
Branding
Brand Strategy
Design
Brand Audit
Guest
Identity
Social Media
Work Session with Jason Perez, Yardz
construction
equipment
spreadsheets
white board
tools
Pandemic Pivots with Alexis Harwood
wine
community
pandemic
brand strategy
lockdown
pivot
web design
UX
delivery
Mailbag #1: Q&A with Amy & Hilary
Social Media
FOMO
Planoly
Later
Shopify
Web Designers
Developers
Work Session with Charlotte Smith, At Charlotte's House
Positioning
Advertising
Content Creation
Personality
Digital Marketing
Website Development
UX
Work Session with Alyn Kalach, 2bNonProfit
mission statement
copywriting
audience
brand strategy
websites
artists
MTV
Bilingual
Spanish
English
Jon Favreau
Kye’s
"Circle Back" Session with Ameann DeJohn of Clarisma
copywriting
cosmetics
taglines
positioning
brand strategy
packaging
Ulta
beauty
marketing
messaging
Work Session with Leo Knight, Neighborhood Nerds
brand strategy
copywriting
positioning
sales
marketing
digital marketing
membership model
customer service
bourbon
Work session with Jay Sweet, Newport Festivals Foundation
Naming
Brand hierarchy
Brand perception
Reorganization
Using brand to make decisions
Work session with Jenette Goldstein + Aaron Noble, Jenette Bras
Naming & Naming conventions
Copy writing & messaging
Brand hierarchy
Brand experience
Typefaces and logotypes
Work session with Keith Grayhorse, Grayhorse Framing
