Why You Need Structure, Technology, and People to Win w/Jake Reni @Adobe

Life is short so why not learn from the experts. Jake Reni, is a master when it comes to helping companies, including Adobe, think through a strategic go-to-market approach for building an optimizing sales and sales development teams. In this episode, Jake and I debate and discuss some of the trends and debates around what is need to get to a winning state for your sales teams.

Links and Resources Mentioned in This Episode:

• Sales Development Summit


• State of Sales Report


• InsideSales Labs Best Practice Training

In This Episode You'll Learn:

• How teams should be thinking about building segmentation and structure for their business


• What technology stack you should or shouldn't be considering


• Is account-based sales for you or not