Why Account Based Is Right For You w/Trish Bertuzzi @BridgeGroup & w/Kathy Macchi @Inverta

Yeah I know, you've heard the term account-based but like the rest of us, you're still trying to figure it out what it is and how to be successful doing it. Don't worry, you're not alone but that doesn't mean you can give up. In this episode, two experts of account-based strategies lend their support and their tips to help marketing and sales professionals win using account-based principles.

Links and Resources Mentioned in This Episode:

• Kathy's LinkedIn


• Trish's LinkedIn

In This Episode You'll Learn:

• What is account-based revenue


• What has chanced in recent years to make account-based more impactful


• Who should run an account-based strategy


• What strategies should you ask before you run an account-based strategy