The Truth About Social Selling w/Koka Sexton @Hootsuite
- Author
- Gabe Larsen
- Published
- Thu 20 Jul 2017
- Episode Link
- http://www.salessecrets.io
We might have had a little fight, Koka and I. Fight might be too strong of a word, a gentleman's disagreement is probably a better term. I started the debate with a post poking the bear declaring that social selling was dead. I felt my argument had some merit. I debated that the word social selling is confusing and the data is lacking to prove the worth of social selling. Koka saw the article and wrote a strong rebuttal and made some strong points. Koka and I started to speak offline and we decided we'd continue the conversation on the #Playmaker podcast. Thankfully, Koka and I came to terms and realized we have more in common than we thought. It's all captured here, check it out.
In This Episode You'll Learn:
- How can you think about the value of social selling
- How should marketing and sales work together to deliver social selling
- What is the future of social selling
Links and Resources Mentioned in This Episode:
