Inbound leads are what they are. The question is, what should you do with them? In a rebuttal to an article questioning if companies should respond to inbound leads, yours truly, lays out a handful of reasons you might want to think about responding quickly to inbound leads at your company.
Links and Resources Mentioned in This Episode:
In This Episode You'll Learn:
- Respond to High Priority Leads in Under Five Minutes ... Unless You're an Idiot
- Find the Balance Between Speed and Score
- Don't Ever Reach Out and Start Your Conversation With 'May I Help You'
- Know This: People Who Download Your Content Will Most Likely NEVER Read It
- Prospects Rarely if Ever Want to Talk to a Sales Person
- Prospects Are Impressed with Hustle
- If You're Going to Reach Out, Do It Immediately-Don't Wait Multiple Days
- Account-Based Doesn't Have to Equal Slow Response