Killer Campaigns to Double Response Rates w/Ryan O'Hara @LeadIQ

Campaigns are tough and getting your top prospects to respond to your message is sometime a combination of luck and timing but there are principles that make some marketers shine above the rest. In this episode, Ryan O'Hara, VP of Marketing & Growth at LeadIQ talks about building killer campaigns and how he's seen success being creative in his campaigns.

Links and Resources Mentioned in This Episode:

• The Coffee Campaign


• Campaign Ideas

In This Episode You'll Learn:

• I'll talk about how Campaign Based Prospecting fits in Account Based Selling.


• I'll share a few examples of things you can do, and rehash the foundations of what makes effective outreach.


• How to fit this concept into things you may do in your current sales flow, and use cadences to promote your tactic.