How to Create a Go-To-Market Strategy Like a Start-Up w/Sean Higgins Entrepreneur @Techstars

Getting a company to grow is not easy but it can be done. Startups have a lot to figure out to make sure their message is heard and their product is then purchased. There is no secret to success to but there are principles that have led different companies to be successful. In this episode, Sean Higgins, Entrepreneur in Residence at Techstars talks about his experience working with startups to make them successful.

Links and Resources Mentioned in This Episode:

• Sean's LinkedIn


• Why Plays Are Better Than Cadences


• Subscribe to Gabe's Content

In This Episode You'll Learn:

• The three questions you need to nail to win in your market:


• Why anything


• Why us


• Why