How Salesforce Is Changing the Sales Conversation w/Tim Clarke @Salesforce.com

Tim Clarke, Director of Product Marketing at Salesforce, joins the Sales Acceleration experts to discuss how Salesforce is helping to drive the sales conversation. We're going to talk about Salesforce's strategy and Tim's lessons learned to win at the top of the funnel with content and live events.

In this episode you'll learn:

• How to run a top of funnel strategy that stays away from product and focuses on best-practices


• Key questions Salesforce asks it self when creating top of funnel content


• Killer ideas on creating a content repository that people will actually consume


• The importance of quality over quantity


• Thinking through how to create a differentiated live event strategy

Links and Resources Mentioned in This Episode:

Quotable Blog

Sales Machine Live Event

Episode 12: How I Broke the Rules and Doubled Oracles' Inside Sales Revenues

Episode 8: Boost Sales 30% by Integrating Social Selling into Your Traditional Sales Process