How to set up your brand architecture for success S2:Ep4

This episode will take you through 4 ways to architect your brand strategy.  

Almost every organisation gets this wrong at some point in their journey.  In fact, we look at how leaders like Coke or BMW have made great decisions and bad decisions over the years in managing their brand. 

This episode covers the four primary methods of brand architecture:

1/ Parent led

2/ Family of leaders

3/ Parent endorsed

4/ Lead individual 

We look at examples of each type of architecture and discover how some of the best brands in the world have set up their strategy for success or failure. 

Learn from the best and apply this to your business. 

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