Brand transformation best practices - Part 2 S2:Ep2

What mistakes can you avoid going into a brand transformation program?

We introduce and cover the last 3 of 6 best practices to deploy on any CX or EX transformation program:

The six brand transformation best practices are:

1. The enemy is the gap, not the competitor
2. Lead from insights, not with tools
3. Focus on the why, the number of who's will follow
4. Build maturity rings
5. Lead journeys
6. Track the right numbers.

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