Brand transformation best practices - Part 1 - S2#1

In this episode, Craig and Stuart kick into Season 2 with the first of a 2 part series on brand transformation best practices.

We introduce and cover the first 3 of 6 best practices:

The six brand transformation best practices are:

1. The enemy is the gap, not the competitor
2. Lead from insights, not with tools 
3. Focus on the why, the number of who's will follow
4. Build maturity rings
5. Lead journeys
6. Track the right numbers.

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