Ep. 7 // Blues to the Max!

We’re swimming in a sea of sameness.

HBO Max recently rebranded as Max—and adopted a blue color scheme for its application tile.

Just like DirecTV. And Prime Video. And Paramount+. And Disney+. And CBS Sports. And FoxNow. And MSNBC. And. And. And.

Cool-color palettes have always been the bastion of Big Tech. But should entertainment brands really be following suit? Are they missing an opportunity to differentiate? Does it even matter?

And if it doesn’t—what does that say about brand strategy overall?

I guess that’s why they call it the Blues.