What the Heck is an Avatar Client?

What the Heck is an Avatar Client?

I am going to ask you to do some work on your business that will serve you in amazing ways

I’m asking you to Work on describing your Avatar Client.

If you are asking “What the heck is an Avatar Client ??  You’re in the right place…more on that in a minute

I really hope you will do this, but most people who have a small business don’t work ON their business – they only work in it.

I’m going to do my Best to convince you to Go to Work on your business.

I have created a process – Your Best Work, The Best Way

It is a process for working on your business.

Introduce this with 3 of my favorite business mentors – they have mentored me from afar, through their books and other work.

First… Michael Gerber – Stop going to work in your business as an employee, and go to work on it.  E-Myth

Second… Efficiency is doing things right, effectiveness is doing the right things. – Drucker.

Third…It’s not enough to do your best, you must know what to do, and then do your best – Deming.

That’s the quote that’s inspiration for the Process – Your Best Work, The Best Way…

Your Best Work is VISION.

It’s not enough to do your best – know WHAT to do…

Knowing what to do is VISION

The vision of what?

For this Podcast….

Knowing what to do, and WHO to do it for is your VISION.

Your Avatar Client is your BEST CLIENT

Vision of your ideal customer

• You only have the capacity and time to do business with so many customers – Why not have them be the best?


• YES you can scale to add more customers – BUT They should be the best too.


• Don’t complain about your customers – Choose the Best


• Listen you’re gonna live with this person for the next year, or five years, or hopefully 10 years or longer. Ask yourself, what kind of clients do I want to do life with.

If you can only think of the movie AVATAR …

Avatar Client

A customer avatar is a fictional character that represents your ideal prospect. When complete, it will help you understand the motivating beliefs, fears and secret desires that influence your customer’s buying decisions. … Answer each question so that your customer avatar is as real to you as a living human being.

What’s your vision for your ideal client.

Give them a name

Describe them in exact detail

Demographics

• How much money do they make

Geographics

• Where to they live

Psychographics

• the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.


• Their dreams


• Their problems or pain


• What are they thinking about


• What are they reading

Interior Plant Scapes

My Avatar Client – MY Favorite and most profitable client in every way.

GENERAL

• They are good people


• They have a real appreciation for the work I do


• They believe what I do is an important service


• They have money to pay for what I do


• They think long term


• They will likely be a client for a very long time

Specific to my industry

• Logistics…of Interior Plant Scapes – my industry
  
  
  
  • They have a nice facility
  
  
  • They appreciate ambiance and sense of arrival
  
  
  • They have clients, customers, guests, or members that they have to impress
  
  
  • Their facility is suitable – Light and space
  
  
  • They are in my market area