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Go and See for Yourself – 5 Ways to Show Up Big In Your Business

Author
[email protected] (Brad Miller)
Published
Fri 07 Dec 2018
Episode Link
https://millermarketingandtraining.com/2018/12/go-see-5-ways-show-big-business

 


 


Go and See for Yourself!


5 ways to Show UP Big in your Business


Go and see for yourself – So that you can Really understand what’s going on.


 


Genchi Genbutsu – the term comes from Toyota Lean Manufacturing.


The whole idea of Lean Manufacturing – is to maximize profits.


Your business Top Line and the Bottom Line.


Top Line = Revenue growth/New sales


Bottom Line = Net Profit/What is left after all the expenses


How to grow the profits of the business from both sides.


What does lean manufacturing look like in your business?



  • Eliminating waste


SOME TIMES ITS JUST DONG THE WRONG THINGS!


Drucker Quote – “there is nothing quite so useless as Doing with great efficiency – something that does not need to be done.”



  • Make sure what you’re doing – THEN… do it with efficiency


Go and See for Yourself!


5 ways to Show UP Big in your Business


Genchi Genbutsu – go and see for YOURSELF – WHY???  In order to thoroughly understand the situation.


UNDER Cover BOSS – the TV Show = Genchi Genbutsu.


 



  1. Marketing –  GO AND SEE FOR YOURSELF TO thoroughly understand your prospects

    1. Every customer is not a good customer – Every prospect is not…

    2. All customers are not created equal –

      1. some are easier to work with

      2. Some are way more profitable






WHICH ONES DO YOU WANT TO DO BUSINESS WITH?  THIS SUBJECT WILL BE THE TOPIC OF A WHOLE PODCAST.


But – First, you must believe this is true – and that it deserves your time and intention


 


2. Employees – GO AND SEE FOR YOURSELF TO thoroughly understand your STAFF



  1. You can not build a great business without Great employees –

  2. It is hard!  Employees are People – and people come with their own lives behind

  3. But Employee are also Amazing!  Imagine if you could not hire Anyone to help you do your work – You had to do et.  That would be bad!

  4. SHOW up and learn and ask questions

    1. What’s going on in the business?

    2. What am I not seeing

    3. What is frustrating about your work

    4. What’s the best part of your work




DON’T ask about other employees – Snitch.


3. Customers – GO AND SEE FOR YOURSELF TO thoroughly understand your customers



  1. Customer retention is Marketing!  GROW and PROTECT.

  2. Wait Wait – – here it is.  This is a perfect place for

  3. YOU, You, Your Business and The Book.  Connecting the dots between your business Conundrums and Biblical Truth.

    1. PROVERBS 27:23-24 – KNOW well the condition of your flocks – and give attention to your herds.   For Riches do not last forever, and does a crown endure to all generations?




You have this FLOCK – your customers – Your livelihood.  Give careful attention to your herd


KNOW your customer – Go and meet with them FACE TO FACE..



  1. But Not just Retention – but to GO AND SEE FOR YOURSELF TO thoroughly understand your customer – and what they Love!


…WHICH LEADS TO THE NEXT….


4. Your PROCESS or Your product.  GO AND SEE FOR YOURSELF TO thoroughly understand what you sell



  1. What is it like to do business with you?

  2. What is your customer experience like.

  3. What is it like to call your office?

  4. WHY ARE YOU MAKING IT DO HARD TO DO BUSINESS WITH YOU?

  5. SECRET SHOP YOUR OWN BUSINESS.


 


5. Sales Process.  GO AND SEE FOR YOURSELF TO thoroughly understand HOW TO SELL



  1. Sales is not marketing.

  2. THERE is So Much that could be improved – It Is a Lifetime of Learning

    1. People and persuasion.

    2. Emotional Buying – very good authority that 90% of the reasons people buy are emotional – BUT… WILL SELL USING LOGIC.



  3. Cart Abandonment… GO AND ASK!  Why didn’t you buy?

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