113 – Selling is Growing Your Topline

Top Line = Total Sales or Revenue.  The first line on the income statement

There are three ways to Grow your business.

1. Increase the number of clients


2. Increase the average transaction value


3. Increase the frequency of repurchase

Selling is Growing Your Topline, Yes – and yet, it doesn’t always mean adding new customers

9 Ways to Grow your topline revenue

1. Acquire new customers.


2. Retain existing customers – customer retention. See Episode 102 Mastery of Keeping Clients and Coworkers – retain coworkers to retain clients


3. Optimize your pricing


4. Create a Membership or subscription program


5. Sell more to existing customers – more of the same product


6. Create new products – Line extensions and new products


7. Enter new markets – Expand your territory, your geographic reach


8. Extend the Value Chain – up or down


9. Business acquisition