091 – 11 Elements of a Franchise Prototype Business

11 Elements of a Franchise Prototype Business – And Why it’s worth pursuing

What does that mean, Franchise Prototype Business – and Why should you want it?

It originates with Michael Gerber, “build your own business as if you were going to create a 100 more just like it, even if you only have one.”

What would have to happen in your business if you wanted it to be a Prototype?

Prototype:

1 : an original model on which something is patterned

2: an individual that exhibits the essential features of a later type

3: a standard

4: a first full-scale model and functional form of a new design  (such as an airplane)

Why Should you want to pursue the prototype model?

Because you can have a Business And a Life

Most small business owners don’t.

They have a small business – but not a life.

Their business is all-consuming.

Even when they are present – they are not!

The Opposite of a Franchise Prototype is

• random and one-off


• It is owner-operator


• You play Whack a mole all day


• The new problem Du Jour – of the day


• The new policy Du Jour

The 11 Key Elements of Your Franchise Operation:

1. A Clear Vision of the business and life you desire


2. Everything is a process


3. Discovery of The Best Way


4. The Best Way is documented


5. A robust training program


6. Ruthless Standardization, that is enforced


7. A predictable customer experience


8. Continuous innovation of your Product and/or your Service


9. Mastery of new customer acquisition – marketing and sales


10. Mastery of Creating and Keeping your Clients and Coworkers


11. You, the business owner, are consistently working on the business, not in it