069 – Study McDonald’s, Then Innovate Your Business

From Chapter 2 in my book: Victory Goes to the Business with Superior Systems – systems create order from Chaos – Becoming the Intelligent Designer of Your Business.

Become The INVENTOR of your Business!

A World Class business is a beautiful collection of Inventions – all harmoniously working together like a high performance automobile

You can do this for your business

Study McDonald’s then Innovate Your Business

How to create a business that works – and Works without YOU!

There are a lot of things at McDonald’s that do not apply to your business – bc they are a restaurant and sell food.

A lot of things about McDonald’s can be copied and implemented

7 Innovation Ideas from McDonald’s: 

1. Ruthless Standardization
   
   
   
   • You are Not making up a new way to business every day
   
   
   • Your staff can count on your systems – they come to work with confidence
   
   
   • Your customers can count on your systems
   
   
   
   

1. Limited offerings
   
   
   
   • Part of standardization is streamlined operation
   
   
   • Fewer Choices makes everything easier
   
   
   • Be Known for being the BEST in a small space!
   
   
   
   

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  • BIG 8 BBQ – 8 meats – 8 sides!
  
  
  
  

1. Extraordinary systems, operated by ordinary people

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  • Study McDonald’s and see how many systems you can count
  
  
  • Look at their people – – – ordinary! Teenagers!
  
  
  
  

1. They have recipes – Wait you said it’s not about FOOD.
   
   
   
   • Listen to podcast 64 – Betty Crocker Systems GURU
   
   
   • A recipe is the Best Metaphor for an Extraordinary system
   
   
   
   

1. Specialized Equipment and tools
   
   
   
   • McDonald’s has invented almost every tool and piece of equipment in it’s operation.
   
   
   • The GUN for applying the ketchup – and et else
   
   
   • You can do the same for your business
   
   
   
   

1. Intelligent Design
   
   
   
   • YOU are the Intelligent Designer of your business!
   
   
   • YOU as the Visionary of Your Business – get to decide how ET is done
   
   
   • Break Out of Industry Influenza – STOP looking at the competition
   
   
   
   

1. Cleanliness AND Order – ANOTHER GREAT LESSON FROM MCDONALDS
   
   
   
   • Ray Kroc was Adamant about this!
   
   
   • Chic Filet has now surpassed McDonald’s
   
   
   • Chic Filet learned most of their best stuff from McDonald’s