059 “Hard is Soft. Soft is Hard” – Training Hard and Soft Skills
- Author
- [email protected] (Brad Miller)
- Published
- Wed 20 Nov 2019
- Episode Link
- https://millermarketingandtraining.com/2019/11/059-hard-is-soft-soft-is-hard-training-hard-and-soft-skills
“Bob Waterman and I got our 15 minutes of fame in part by the assertion-slogan-axiom that “Hard is soft. Soft is hard.” We said it’s the “hard” plans and budgets and numbers that are in fact “soft”; and it’s the “soft” people-customers-relationships-entrepreneurial culture that are truly “hard,” that is, the Bedrock of Excellence.” — TOM PETERS, From the introduction of The Little Big Things (referring to his book In Search of Excellence)
| Hard Skills | Soft Skills |
| Aptitude – a natural or learned ability to do something | Attitude – a predisposition to respond negatively or positively to a certain idea, object, person or situation |
| College degrees | Enthusiasm Passion
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| Product knowledge Technical skills Process knowledge | The Little Things: · Courtesy, Kindness and Manners · Smiling · Listening · Asking sincere questions · Curiosity · Sincere interest in another person · Awareness…Being a Noticer · Present in the moment · Appearance: Grooming, Dress and Shined Shoes · Order and Neatness
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