Title: Blending Sales, Product & AI: A New Era of Go-to-Market with Jonathan Fritz

In this episode, we dive into the evolving role of AI in shaping modern go-to-market strategies. Our guest, Johnathan, draws on deep experience working with early-stage founders and revenue teams to explore how AI can amplify customer insight, break down silos between product, marketing, and sales, and blend product-led growth with traditional sales-led approaches.

We unpack the real impact of AI on sales reporting, decision-making, and early-stage metrics—plus how founders can avoid common pitfalls when adopting AI into their GTM stack. Looking ahead, we imagine what an AI-native sales team looks like in 2025, the tools worth building around, and how AI isn’t just a productivity boost—but a creative partner in GTM execution.

If you're building or scaling a startup, this one's for you.