Ep120: Why You Need a Conversation Starting Book with Dean Jackson

Welcome to the Book More Show, I'm Stuart Bell & today Dean & I got to catch up at the studio to talk about why you need a conversation starting book.

There are some great insights in this one.

Over the last week I saw 3 people talk at conferences about using a book to build your business, but they were all talking about traditional publishing.

We know the cost & overhead of going that route is unnecessary for 98% of business owners.

It's expensive and takes far too long, when the benefit for most of us, the job of work of a book is to start a conversation with people most likely to become client in the future.

This is a great episode looking at the real benefits of a book without getting caught up in the waste of traditional publishing.