006: Connecting with Your Target Audience (feat. Don Yaeger)

Don Yaeger, a 12-time New York Times bestselling author, storytelling expert, and former associate editor for Sports Illustrated, shares his writing journey, the importance of storytelling, and practical tips for aspiring authors. Don emphasizes the need for a clear outline and an avatar to guide the writing process. He also encourages writers to keep going and not get stuck in perfectionism. Don shares a list of questions that can help jog stories and create engaging content. Overall, the conversation highlights the power of storytelling and the importance of connecting with readers.

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