You’re Not in Real Estate — You’re in Marketing

Mike drops a reality check: most agents aren’t failing at real estate—they’re failing at marketing themselves. With eye-opening stats and a powerful analogy to the railroad industry, he challenges agents to shift their mindset. You're not just listing homes, you're building a brand. If you want to be top-of-mind in your market, it’s time to embrace self-promotion and master the marketing game.