Why the most popular social media strategy is secretly sabotaging your sales (make sure you don’t do this if you want to have paying clients)

If you feel like you’re working so hard — posting on Instagram, writing emails, running webinars — yet the sales still aren’t flowing the way you want, this episode is here to shift everything.

I’m pulling back the curtain on why selling online isn’t just about “selling,” but about building a powerful, sustainable business rooted in trust, relationships, and strategy.

👉 Think of it like a staircase — each step matters, and skipping them leaves you stuck.

In this episode, you’ll learn:

✨ Why sales don’t magically appear just because you’re visible
 ✨ The “Sales Staircase” framework and how to spot which step you’re missing
 ✨ How to test if your product is actually right for your market before you waste time
✨ Why building an email list is the true conversion superpower (way beyond Instagram)
✨ How to create a dream-client tribe that keeps buying from you over time

I’ll share:
 💡 Real stories from my own messy launches
 💡 The practical action steps you can take right now
 💡 A fresh perspective that will completely change how you see selling online

What you’ll walk away with:

✅ A 5-step “Sales Staircase” method you can apply immediately 

✅ A simple approach to validating your offer
✅ Clarity on why your email list is everything for online selling
✅ A reframe about selling as relationship-building, not hustling
✅ Confidence to grow your business in a sustainable, soulful way

Mentioned in this episode:

Join my masterclass Copy My Simple Client Attraction Formula:

https://www.thesoulfulempress.com/masterclass-client-attraction?el=ig_podcast

Next listen: 

Go to my case study about my client Augusta. A trauma therapist who went from 0 followers to $55,000 in sales in 4 months.

https://www.buzzsprout.com/2430588/episodes/16441889