How The West Side's 'Shine King' Keeps Going Even As Shoe Shining Disappears

The Austin shop carries on the legacy of its founder, James Cole, who died in 2022. But these days, employees are as likely to fix up Jordans and Uggs as they are leather dress shoes, said his son and current owner Vernon Cole.

Host - Iridian Fierro

Reporter - Michael Liptrot

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