Whats the running problem you want to solve? - Design, Innovation and changing the landscape of running footwear with Fabricio da Costa - The Big Run Episode 103.

Today's episode is with Fabricio da Costa P. Machado 
Fabricio was a designer for Nike for over 15 years where he worked on the original Vaporfly Breaking 2 project, the Streakfly and the Alpha 2 to name but a few. 
Before this, he was a professional skateboarder who used his sponsorship money to fund his way through college but even before the formal education he was already designing and crafting skate shoes for the brand that supported him. 
In this conversation, we talk about A.I generative art, his career as a skateboarder, working at Nike and gaining an insight into creating some of the most talked about running footwear the world has ever seen.
This episode is in collaboration with Vaporfly Worldwide. A big thank you to all of you who answered the call from their Instagram and submitted questions, I put some of them to Fabricio towards the end of the episode.
Podcast cover Art is taken from Fabricio's sketches for the Nike Streakfly
With thanks to the team at Vaporfly Worldwide.