Steven Sashen is the co-founder and CEO of Xero Shoes • www.XeroShoes.com. Steven and his wife, Lena Phoenix, started the company after discovering the comfort, benefits, and FUN of natural movement, by getting out of thick, padded, motion-controlled shoes.
Prior to jumping into the footwear business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer.
Steven is a Masters All-American sprinter, one of the fastest 55+ year olds in the United States.
As mentioned in the intro here's the link to the Different Gear Comp here: https://www.soarrunning.com/pages/soar-x-different-gear
Thanks for listening
Danny