Levi Stahl on marketing books and how authors can best use social media

Levi Stahl is the marketing director of the University of Chicago Press and the editor of The Getaway Car: A Donald E. Westlake Nonfiction Miscellany. 

We met in Chicago to discuss the role of the book marketer, getting books out into the world and bought, helping the sales department, Thoreau, content and numbers, advertising and the price point of books, print on demand and short runs, shelf and display space, disseminating scholarship, advances, authenticity, and advice for authors on how to use social media.